Super Bowl XLVII Was Most Social Ever

Big game prompts 24.1 million tweets, according to Twitter

By George Winslow -- Broadcasting & Cable, 2/4/2013 10:49:27 AM

The Super Bowl XLVII is officially the most social event ever, producing 24.1 million tweets, according to a blog on Twitter's site posted by Omid Ashtari, head of sports and entertainment at the company.

By the beginning of the second half, the number of tweets had already passed last year's totals, Ashtari noted.

Those tallies do not include the halftime show or the ads. Beyoncé's halftime show generated 5.5 million tweets.

The game also highlighted the coming of age of social media in advertising. The blog noted that of the "national broadcast ads that aired during the game, approximately half had a hashtag included in them, up from one in five last year."

Not surprisingly, the highest volume came from the power outage, which produced 231,500 tweets per minute, followed by the 108-yard kickoff return by Jacoby Jones for a Baltimore Raven touchdown (185,000 tweets per minute), the end of the game with the Raven victory (183,000 tweets per minutes), Jacoby Jones caching a 56 yard pass for another Raven's touchdown (168,000 tweets per minute) and a Frank Gore touchdown for the San Francisco 49ers (131,000 tweets per minute).

The evenings most mentioned players were (in order): "Ray Lewis (@Raylewis), Joe Flacco (@teamflacco), Colin Kaepernick (@Kaepernick7) and Jacoby Jones," according to Ashtari.