SQAD Says Audit Confirms Breadth of Ad Price Data
NetCosts includes more than half of broadcast network spending
By Jon Lafayette -- Broadcasting & Cable, 2/1/2013 12:36:53 PM
NetCosts uses the data from client invoices to provide those clients and their agencies with detailed information about advertising prices and TV industry advertising cost trends.
Ernst & Young also found that NetCosts data represents 50.4% of broadcast spending, 43.3% of cable spending and 45.9% of syndication spending.
SQAD says that with the data available to it, no other source comes close to NetCosts' accuracy.
"Our subscribers have demonstrated their trust in SQAD to keep their data confidential, enabling us to collect and aggregate a reported $20+ billion in transactions," Neil Klar, president and CEO of SQAD, said in a statement.
NetCosts was launched in 2004 and provides online access enabling participating advertisers and agencies to better understand price relationships in national TV and to formulate negotiating strategies.
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