Primetime Ratings: '30 Rock' Ends on Season High; 'Do No Harm' Premiere Flatlines
CBS' comedy duo nips Fox's 'Idol' at 8 p.m. while NBC drama is worst scripted debut ever on Big Four
By Tim Baysinger -- Broadcasting & Cable, 2/1/2013 11:30:37 AM
The 10 p.m. debut of new drama Do No Harm meanwhile struggled to just a 0.9, the lowest-rated in-season scripted premiere on a Big 4 network ever, beating out The Firm's 1.4 rating last season. It was also only a tenth higher than what newsmag Rock Center drew in the time slot last week (and a tenth below the time slot's season average).
Pre-empting 1600 Penn in an effort to give Do No Harm a stronger lead-in, The Office aired back-to-back new episodes during the 9 p.m. hour, with the first up a tenth to a 2.1 and the second slipping slightly to a 1.9. NBC finished in fourth place for the night with an overall 1.6 rating/4 share.
CBS returned its Thursday lineup from a few weeks off to finish just ahead of Fox for first with a 3.4/9. The Big Bang Theory was down 17% to a 5.3 and Two and a Half Men fell 7% to a 3.9. The duo was still able to best Fox's American Idol head-to-head with both 18-49s (4.6-4.5) and total viewers (15.6 million - 13.7 million). Person of Interest returned down a tenth to a 3.2 and Elementary was off by two tenths from its last episode for a 2.2.
The 4.5 rating for American Idol was down 13% from last week. Glee also dropped from last week by 19% to a 2.1. Fox took second with a 3.3/9.
ABC took third with a 2.2/6. Grey's Anatomy tied its series-low 2.8 rating, down 7% from last week while Scandal improved 4% to a 2.7.
The CW rounded out the evening with a 1.0/3. The Vampire Diaries was even with noth 18-49s at 1.3 and 18-34s at 1.4. Beauty and the Beast was even as well with 18-49s at 0.7 and down a tenth to a 0.6 with 18-34s.
Of NBC's new mid-season shows... I'm not so sure that Do No Harm will get a 2nd season... and don't know if NBC is mulling over moving Rock Center back to Thursday 10PM slot. Monday drama Deception looks very promising, and I could picture it getting a 2nd season. Animal Practice got axed... 30 Rock and The Office are ending... not sure about Revolution and Guys With Kids getting picked up for 2nd season.
Other scripted shows I picture NBC renewing... new comedies Go On, The New Normal, and 1600 Penn... new drama Chicago Fire. Hope that Smash, Whitney, Grimm, and Up All Night get 3rd season. I also picture Parenthood, SVU, Parks & Recreation, and Community getting renewals as well.
Eric - 2/3/2013 4:39:43 PM EST
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