Comedy Central Launches Digital Studio

Names Allison Kingsley to run new division

By Andrea Morabito -- Broadcasting & Cable, 1/31/2013 1:56:36 PM

Comedy Central has launched an in-house production unit called CC Studios to create original content, concepts and talent for digital platforms and tapped Allison Kingsley to oversee it.

Kingsley becomes VP of digital development for Comedy Central, leading the studio that will have social strategies integrated into every stage of development. She and her team will also develop branded entertainment projects with Comedy Central's integrated marketing and ad sales teams.

Current CC Studios series are Couched, where Ben Hoffman, whose The Ben Show debuts Feb. 28 on the network, spends a weekend crashing in a house full of college dudes; and Bro-Dependent, starring Groundlings comedy troupe members H. Michael Croner and Greg Worswick as idiot best friends.

Projects in development include a laidback twist to a morning show hosted by brothers Keith and Kenny Lucas, and Behind Amy Schumer, which goes behind the scenes as the comedienne creates her upcoming Comedy Central TV series Inside Amy Schumer.

Before joining Comedy Central, Kingsley was VP of digital at Ovation and the general manager and cofounder of Bushleaguetv.com, a comedic sports and video game site.