DirecTV Tees Up 'TV Everywhere' Ads With FreeWheel
Operator plans to launch video ad insertion for mobile, Web platforms toward end of 2013
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 1/31/2013 9:32:29 AM
The satellite operator plans to launch a digital video ad-insertion solution, developed with FreeWheel, toward the end of 2013. DirecTV also has taken an equity ownership stake in FreeWheel; terms of the investment were not disclosed.
With the FreeWheel-based system, DirecTV will be able to let programming partners and advertisers deliver ads for mobile and Web platforms. The operator itself also will sell ads for TVE content. At some point, the system could deliver targeted ads based on demographic data, according to the companies.
Consumer awareness of TV Everywhere is still low today -- a survey last fall by GfK found that just 22% of pay TV customers had heard of the term -- and content is sometimes spotty.
Click here to read the full story at Multichannel News.
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more