TVB: NFL Viewers Choose Local Stations Over ESPN, NFL Network
Local TV stations outpaced cable nets by 74% for national game simulcasts
By Tim Baysinger -- Broadcasting & Cable, 1/29/2013 4:45:55 PMaccording to recent study by TVB.
For ESPN's Monday Night Football package and NFL Net's Thursday Night Football slate, each network was required to provide a live feed of every game to each team's respective local broadcast TV station partner (usually an ABC affiliate for ESPN games). Local market simulcasts occurred 60 times during the 2012 regular season, and those local stations attracted nearly 4.5 times more household viewers.
In the 30 markets where a regular season game was simulcast on both local TV and one of the cable nets, the average HH broadcast rating exceeded the cable network rating by 74%. The top five markets where this occurred were: Milwaukee (351% higher TV station ratings than cable); Minneapolis (+261%); Cleveland (+212%); New Orleans (+212%) and St. Louis (+211%).
The markets of the two Super Bowl teams were sixth (Baltimore) and 13th (San Francisco-Oakland-San Jose).
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more