NBCU Exec Joins Ad Council

Beth Ellard named executive VP of media, replacing Michael Auerbach

By John Eggerton -- Broadcasting & Cable, 1/28/2013 3:00:27 PM

The Ad Council announced on Monday that Beth Ellard, former executive VP at NBCUniversal and GM of its DailyCandy website, has joined as executive VP of media. She replaces Michael Auerbach.

Her resume also includes stints at Hearst, Disney and Time Inc.

The Ad Council is a nonprofit that puts donated ad creative together with donated media time and space to help create often-iconic PSA campaigns, e.g. Smokey the Bear, "take a bite out of crime," "a mind is a terrible thing to waste."

Ellard will oversee the effort to collect the donated media. The council says its 50 national campaigns currently receive $1.4 billion in donated space and time.