Jane Pauley Hosting Boomer Shows for RLTV
Cable channel to air pair of programs on the 50-plus set
By John Eggerton -- Broadcasting & Cable, 1/17/2013 5:33:27 PM
RLTV, which is targeted to the 50-plus demo, is teamed with AARP on the pair of two-hour shows, which are slated for Jan. 31 and Feb. 7 at 9 p.m.
Boomers 2.0: A Generation Re-Imagined, which will air on Jan. 31, is a documentary, while Rethink 50+ is a town hall meeting with industry executives looking at how media markets to a generation that grew up at the same time as the TV industry. Boomers 2.0 will re-air at 8 p.m. on Feb. 7 as well as the lead-in to the town hall.
Among industry execs who will participate in the town hall program include CBS chief research officer David Poltrack, NBC Research president Alan Wurtzel and New York Times ad columnist Stuart Elliot.
Pauley, the former Today and Nightline anchor, is AARP's Today show contributor.
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