FTC Upholds Decision That POM Wasn't So Wonderful

Says ads for pomegranate drink and supplement were deceptive

By John Eggerton -- Broadcasting & Cable, 1/16/2013 3:11:05 PM

The Federal Trade Commission Wednesday has barred the makers of POM Wonderful juice and POMx supplements from making any advertising claims that its products have any impact on health unless they can back it up with scientific evidence.

The FTC, in a 5-0 vote, upheld a May decision by an administrative law judge at the agency who found that POM Wonderful and POMx ads were deceptive when they claimed the products could treat, prevent or reduce the risk of heart disease, prostate cancer, and ED.

In upholding the decision, the commission denied an appeal by POM Wonderful, LLC, Roll Global LLC, Stewart Resnick, Lynda Resnick, and Matthew Tupper.