FremantleMedia Names Desai as COO and CFO

Will be based in London and serve on board of directors

By Tim Baysinger -- Broadcasting & Cable, 1/15/2013 2:26:54 PM

FremantleMedia has named Sangeeta Desai as its new chief operating officer and chief financial officer.

Desai will be responsible for the management of FremantleMedia's operations in its corporate center including financial performance, legal and business affairs, IT, purchasing and procurement and property. She will be based in London, reporting directly to FremantleMedia CEO Cecile Frot-Coutaz and will sit on the company's board of directors.

"Sangeeta has an exceptional track record of driving strong business growth and operational performance, along with a deep understanding of the media industry and FremantleMedia's key business areas," said Frot-Coutaz. "She has clear expertise in successfully implementing strategies that substantially increase company value, as well as greatly enhancing operational effectiveness and efficiency."

Desai formerly served as COO at HIT Entertainment.