Nearly Half of Weather Co.'s Revenue Comes From Digital Division
Weather Channel surpasses 100 million app downloads for smartphones, tablets
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 1/15/2013 12:01:00 AM
Privately held Weather Co. does not disclose financial figures. The company is owned by Comcast's NBCUniversal and private-equity firms Blackstone Group and Bain Capital.
The company's apps for devices including iOS, Android, Windows 8 and BlackBerry operating systems remain the most popular in the weather category and among the most popular free apps overall. The Weather Channel says it has approximately 38 million active monthly unique users for smartphones and another 6 million on tablets such as the iPad and Kindle Fire. Weather.com counts another 65 million unique monthly users on computers.
Click here to read the full story at Multichannel News.
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