Turner, Warner Bros. TV Slip Into Netflix's Stream
Deal includes full past seasons from Cartoon Network, Warner Bros. Animation, Adult Swim, TNT's 'Dallas'
By R. Thomas Umstead, Multichannel News -- Broadcasting & Cable, 1/14/2013 12:41:37 PM
Netflix beginning March 30 will offer complete past seasons of Cartoon Networks shows such as Adventure Time, Ben 10, Regular Show, Johnny Bravo and Green Lantern as part of their "Just for Kids" section, according to network officials. The Internet TV subscription service will also offer Adult Swim shows such as Robot Chicken, Aqua Teen Hunger Force, Sony Pictures Television's The Boondocks and Warner's Childrens Hospital.
The deal also includes the freshman season of TNT's hit series Dallas, which will appear on Netflix beginning in January 2014, said the network.
"The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape," said Deborah K. Bradley, senior vice president of program acquisitions for Turner Broadcasting in a statement. "We're happy to offer our popular programming to Netflix members, as SVOD services have become another way to grow audiences and can introduce new viewers to our programming."
"Appropriate windowing strategy"? Really?
Forget about Netflix - that's not the problem. Eight days after a new episode of a TNT original series airs on TV, consumers can go to TNT.com and watch the full episode for free, with a lighter commercial load than it carries on TV. Turner, wake up. An 8-day wait is not nearly long enough to keep consumers paying through their rapidly-rising cable bill for content that you continue to give away online for free.
For years I didn't think companies like Time Warner were really, truly stupid enough to destroy their own business model. I was wrong. Cable TV now stands in the place where landline phone service stood 10-12 years ago. The vast majority of people now in their 20s are not going to sign up for it ever in their lives. None but the most dedicated sports fans will ever see a need to do so.
News Hound - 1/15/2013 10:05:49 AM EST
rich russo - 1/15/2013 9:56:15 AM EST
No related content found.
Most Popular Pages
No Top Articles