Turner, Warner Bros. TV Slip Into Netflix's Stream

Deal includes full past seasons from Cartoon Network, Warner Bros. Animation, Adult Swim, TNT's 'Dallas'

By R. Thomas Umstead, Multichannel News -- Broadcasting & Cable, 1/14/2013 12:41:37 PM

Netflix has secured licensing rights to Cartoon Network and Adult Swim animated and live-action programming as well as season one of TNT's Dallas as part of an agreement announced Monday between Netflix, Warner Bros. Television Group and Turner Broadcasting System Inc.

Netflix beginning March 30 will offer complete past seasons of Cartoon Networks shows such as Adventure Time, Ben 10, Regular Show, Johnny Bravo and Green Lantern as part of their "Just for Kids" section, according to network officials. The Internet TV subscription service will also offer Adult Swim shows such as Robot Chicken, Aqua Teen Hunger Force, Sony Pictures Television's The Boondocks and Warner's Childrens Hospital.

The deal also includes the freshman season of TNT's hit series Dallas, which will appear on Netflix beginning in January 2014, said the network.

"The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape," said Deborah K. Bradley, senior vice president of program acquisitions for Turner Broadcasting in a statement. "We're happy to offer our popular programming to Netflix members, as SVOD services have become another way to grow audiences and can introduce new viewers to our programming."