'Jimmy Kimmel Live' Beats 'Letterman' in 11:35 p.m. Debut
ABC host's much-publicized move falls about 175,000 viewers short of 'Leno's draw
By Andrea Morabito -- Broadcasting & Cable, 1/9/2013 12:24:04 PM
ABC's JKL drew 3.097 million total viewers, its second most-watched telecast ever, and 887,000 adults 18-49, topping Letterman by 7% in total viewers and 30% in the key demo.
NBC's The Tonight Show with Jay Leno still won the time period, averaging 3.274 million total viewers and 1.084 million adults 18-49.
The first episode of JKL's much-publicized move to 11:35 p.m. improved 59% in total viewers and 33% in adults 18-49 over its season average in its former midnight time period.
In preliminary ratings based on Nielsen's 56 metered markets, JKL topped both Leno and Letterman, drawing a 2.8 household rating/8 share to Letterman's 2.7/7 and Leno's 2.4/6.
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more