CES: Is 2013 the Year 'TV Everywhere' Turns the Corner?
Panelists cite ad models and measurement (as usual) as stumbling blocks
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 1/9/2013 10:13:16 AMComplete Coverage: CES 2013
Las Vegas -- Expect TV Everywhere to become virtually everywhere this year -- but in a familiar refrain for ad-supported networks, the industry has yet to solve key issues surrounding advertising models and measurement.
That was the sentiment among industry executives on a panel here Tuesday at CES, the verbosely titled "The Television Ecosystem: Programming, Pay Services, Advertising and Multiplatform Distribution - Revenue and Strategies."
Jeremy Legg, Turner Broadcasting System senior VP, business development and multiplatform distribution, said that to date "from a general TV Everywhere perspective there haven't been enough networks" available via TV Everywhere to enter the public consciousness. "That, I think, will come this year," he said.
Click here to read the full story at Multichannel News.
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more