CES: Cox Screens Its Next-Gen Personal Tablet TV App
MSO teams with Cisco on video app, set to debut in May
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 1/8/2013 10:36:33 AMComplete Coverage: CES 2013
Las Vegas -- Cox Communications heralded its forthcoming personalized, interactive app for mobile devices that let subscribers watch video and control their viewing in new ways as an industry game-changer -- although initially the app will not deliver the full TV lineup.
Cox announced the next-generation mobile app, developed with Cisco Systems and NDS (now part of Cisco), at a press conference Monday at the Wynn Las Vegas hotel.
"The last 50 years have been focused on the video experience from a living room perspective," Cox president Pat Esser said at the event. "We want to make the experience you have with Cox both on the primary screen and the second screen thrilling and satisfying."
The MSO is aiming to launch the new app in May. Cox gave attendees a sneak peek at the app, which is first being developed for Apple's iPad. The operator plans to integrate all of its mobile applications into this one app, which Cox calls Personal Video Experience but will be rebranded when it launches. Cox expects to deliver the application for additional devices by the end of the year.
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