CES: Bravo Launches Connected TV App

App provides customized user interface with supplemental on-demand video, games, polls and social sharing

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 1/7/2013 11:59:24 AM

Complete Coverage: CES 2013

Las Vegas -- NBCUniversal's Bravo Media announced the launch of its first app for connected TVs, designed to engage fans with supplemental on-demand video, games, polls, information and social sharing across a range of the network's shows and personalities.

Initially the app will be available across a range of devices, including Samsung Smart TVs and Smart Blu-ray players, Yahoo Widgets and Google TV.

The connected TV app, designed as a complement to Bravo programming, provides a customized user interface to give fans a way to build custom playlists based on their interests, favorite celebrities, shows or topics like Top Chef Quickfire challenges.

Additional features include: show schedules, episode descriptions, photo galleries, "Bravolebrities" profiles and a new content inbox.

Bravo is pitching advertisers on new sponsorship for the connected TV app, with branded-bottom third snipes, traditional pre-roll video and embedded logo placement, along with customized experiences with integration of branded content.