CEA Study: One-Fifth of U.S. Homes Have 3DTVs

Trade group estimates 5.6 million units shipped in 2012

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 1/4/2013 8:59:11 AM

While 3D television sales have fallen well short of the consumer-electronics industry's hopes, 3DTVs have steadily made headway with 21% of U.S. homes now owning at least one 3D-enabled set, according to a study by the Consumer Electronics Association.

Unit sales of 3DTVs in 2012 were an estimated 5.6 million, representing 18% of total TV sales, according to the CEA. That's up from 8% of total TV sales in 2011.

Three years ago, at the 2010 International CES, consumer-electronics makers including Panasonic, Sony and Samsung launched 3DTVs with great fanfare, while Discovery, Sony and Imax announced plans for the dedicated 3net network and ESPN detailed its plans for ESPN 3D.

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