Sugar Bowl Ratings Up Slightly

Through three games, overall BCS viewership up 9%

By Tim Baysinger -- Broadcasting & Cable, 1/3/2013 4:31:33 PM

ESPN's coverage of the Allstate Sugar Bowl on Wednesday night drew 10.1 million total viewers, according to Nielsen fast nationals.

That is up 4% over last January's game. The game was also up a tenth in HH coverage rating to a 7.2.

Through the first three Bowl Championship Series (BCS) games, ESPN is averaging 12.5 million total viewers, up 9% over last year. ESPN airs the Tostitos Fiesta Bowl Thursday at 8:30 p.m. ET.