Sugar Bowl Ratings Up Slightly
Through three games, overall BCS viewership up 9%
By Tim Baysinger -- Broadcasting & Cable, 1/3/2013 4:31:33 PM
That is up 4% over last January's game. The game was also up a tenth in HH coverage rating to a 7.2.
Through the first three Bowl Championship Series (BCS) games, ESPN is averaging 12.5 million total viewers, up 9% over last year. ESPN airs the Tostitos Fiesta Bowl Thursday at 8:30 p.m. ET.
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