RLTV Teams Up With Next Avenue

Will have access to Web content from noncom 50-plus targeted site

By John Eggerton -- Broadcasting & Cable, 1/2/2013 3:08:56 PM

RLTV has struck a Web content partnership with Next Avenue, the online noncom site for boomer-targeted content launched by Twin Cities Public Television last year in association with PBS and the American Public Television (APT).

RLVT, the lifestyle channel targeted at the 50-plus demo will license content for its own Web site, www.rl.tv, from the noncom site, which also targets the aging boomer population. That Next Avenue content incorporates contributions from 27 partners including NIH's National Institute on Aging, WHYY Philadelphia and the National Institute for Financial Education.

According to RLTV, the deal may also include Next Avenue-produced custom content for the cable channel's Web site.

"A content partnership between Next Avenue and RLTV makes perfect sense," said Next Avenue president Judy Diaz in a statement. "Both organizations have a similar mission in seeking to serve the 50+ audience. What's more, independently we focused our work on similar content categories. There is good alignment. We look forward to working together to implement this new public-private content relationship."