ABC Family's '25 Days of Christmas' Up Over 2011

15th annual event averaged 2.8 million total viewers

By Andrea Morabito -- Broadcasting & Cable, 12/28/2012 2:15:02 PM

ABC Family's "25 Days of Christmas" programming event posted double-digit increases compared to last year, including growing 17% to average 2.8 million total viewers, according to Nielsen.

The block also increased 18% in the adults 18-49 demo to 1.3 million viewers and averaged 979,000 viewers in the persons 12-34 demo, up 15% over 2011.

The event's top movie was Dr. Seuss' How the Grinch Stole Christmas, which delivered 6.35 million total viewers and 3.03 million adults 18-49on Dec. 2, making it the network's third most-watched telecast ever in both measures.