DirecTV Aligns With Starz-Branded TV Everywhere Push

Satellite operator joins Cox, AT&T in offering premium programmer's authenticated services

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 12/21/2012 11:15:33 AM

Keeping the ball rolling on TV Everywhere, Starz Entertainment announced that DirecTV customers who subscribe to the premium network's services now have access to its corresponding Starz Play and Encore Play websites and apps for no extra charge.

The satellite operator has previously offered Starz content online through its own DirecTV Everywhere service, under a deal reached in April 2012. DirecTV becomes the third affiliate to offer Starz Play and Encore Play, along with Cox Communications and AT&T U-verse TV.

Starz still trails rival HBO on the TV Everywhere front, as HBO has secured deals with operators representing more than 98% of the U.S. to offer the multiplatform HBO Go service. Starz also has agreements with Comcast, Dish Network and Verizon FiOS TV which offer Starz content through their respective online services.

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