Big Apple Offers Free TV Bite of New Year's Eve

Times Square Alliance will again ring in New Year with free satellite TV feeds of festivities

By John Eggerton -- Broadcasting & Cable, 12/21/2012 9:42:57 AM

As New York prepares to drop the ball on another year, the Times Square Alliance and the appropriately named Countdown Entertainment are renewing their holiday tradition of offering free HD satellite feeds of the Times Square festivities on New Year's Eve.

New this year is a host for the feed, Allison Hagendorf, host of the CW music competition series, The Next: Fame Is at Your Doorstep.

In addition to the New Year's feed, a B-roll feed is available on Dec. 28 featuring behind-the-scenes footage of preparations including "the arrival and installation of the 2013 sign at the top of One Times Square [and] the assembly and testing of the Waterford Crystal New Year's Eve Ball." For feed information, go here.

The TV feeds are free and nonexclusive, but are meant only for use in creating TV programming related to the event.

There will also be a webcast of the event featuring Hagendorf and correspondents to be named later. A video player for the stream is available for embedding here.

The alliance is a nonprofit organization promoting businesses and various events in Times Square.