CBS to Live-Stream Super Bowl XLVII

Last year's game was most-streamed single game with over 2 million unique visitors

By Tim Baysinger -- Broadcasting & Cable, 12/19/2012 10:49:39 AM

The NFL will once again offer its crown jewel event on multiple platforms, announcing Wednesday that the league, along with broadcast partner CBS, will live-stream Super Bowl XLVII on Feb. 3.

The game will be available on both CBSSports.com and NFL.com. While both will leverage CBS' TV coverage, the stream will have extra features, including additional camera angles, in-game highlights, live statistics and other interactive elements. NBC will again live-stream the Wildcard Saturday doubleheader on Jan. 5 and the Pro Bowl on Jan. 27.

All four games will also be available on NFL Mobile from Verizon.

Last year's first-ever streaming with NBC was a success, becoming the most-streamed single sports game ever with 2.1 million unique visitors, according to data by Omniture and mDialog. The game also represented 6.2% of total downstream Internet traffic at 9 p.m. ET for NBCSports.com, territory usually reserved for the Internet's biggest websites, according to net traffic data tracker Sandvine.

The live-stream didn't have an adverse effect on the television audience, as last year's Super Bowl drew 111.3 million total viewers, again becoming the most-watched television show in U.S. history.