CBS to Live-Stream Super Bowl XLVII
Last year's game was most-streamed single game with over 2 million unique visitors
By Tim Baysinger -- Broadcasting & Cable, 12/19/2012 10:49:39 AM
The game will be available on both CBSSports.com and NFL.com. While both will leverage CBS' TV coverage, the stream will have extra features, including additional camera angles, in-game highlights, live statistics and other interactive elements. NBC will again live-stream the Wildcard Saturday doubleheader on Jan. 5 and the Pro Bowl on Jan. 27.
All four games will also be available on NFL Mobile from Verizon.
Last year's first-ever streaming with NBC was a success, becoming the most-streamed single sports game ever with 2.1 million unique visitors, according to data by Omniture and mDialog. The game also represented 6.2% of total downstream Internet traffic at 9 p.m. ET for NBCSports.com, territory usually reserved for the Internet's biggest websites, according to net traffic data tracker Sandvine.
The live-stream didn't have an adverse effect on the television audience, as last year's Super Bowl drew 111.3 million total viewers, again becoming the most-watched television show in U.S. history.
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