AT&T Adds Starz's TV Everywhere Constellation

Telco offering Starz Play, Encore Play and MoviePlex Play for no additional monthly charge to U-verse subscribers

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 12/17/2012 10:47:18 AM

AT&T launched Starz Entertainment's triple play of authenticated online and mobile content services available to U-verse TV subscribers who take Starz, Encore and MoviePlex premium channels, as Starz pushes to catch up to rival HBO on the TV Everywhere front.

The telco is offering the three services -- Starz Play, Encore Play and MoviePlex Play -- for no additional monthly charge to subscribers. The AT&T U-verse TV launch of MoviePlex Play is Starz Entertainment's first for the authenticated online premium service.

AT&T is Starz's second full TV Everywhere partner. Cox Communications, in October, became the first affiliate to launch Starz Play and Encore Play. The MSO expects to also add the MoviePlex channel and related TV Everywhere service.

In addition to the Starz-hosted services, the programmer has distributed the same monthly content to AT&T and four other affiliates -- Comcast, DirecTV, Dish Network and Verizon's FiOS TV -- available via their respective online services and apps.

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