Oxygen Contest Has Fans Strike a Pose for 'The Face' Challenge

Contest winner will participate in photo shoot with new reality series host Nigel Barker

By Tim Baysinger -- Broadcasting & Cable, 12/17/2012 12:01:00 AM

In advance of the premiere of Oxygen's upcoming reality competition series The Face, which premieres Feb. 12 at 9 p.m. ET, the network has launched a new contest with "The Face Challenge."

Through the show's YouTube channel, fans can submit videos emulating The Face's supermodel coaches' signature moves -- Naomi Campbell's "Walk," Karolina Kurkova's "Look" and Coco Rocha's "Pose." Select submissions may be featured on a billboard in Times Square on the day of the show's premiere.

Jane Olson, Oxygen senior VP, marketing and brand strategy, said the contest "is another opportunity for us to continue the Oxygen brand beyond the television screen."

For a more hands-on experience, Oxygen will have pop-up shops in several cities where fans can shoot their digital video submission and more. The winner will receive professional hair, makeup and wardrobe styling for a photo shoot with the show's host, photographer Nigel Barker.

Barker will announce the contest on Dec. 17 on The Wendy Williams Show.