3net Gets First Cable Launch, on Service Electric

Sony-Discovery-IMAX 3D channel, on DirecTV, available to 100k cable subs

By MCN Staff -- Broadcasting & Cable, 12/13/2012 7:54:00 PM

3net, the joint-venture 3DTV network from Discovery Communications, Sony and IMAX, launched on Service Electric Cablevision Thursday, becoming available to more than 100,000 of the cable company's customers in northeastern Pennsylvania, Discovery said in a release.

This is the channel's first cable deal, to go with DirecTV carriage at launch in February 2011.

3net is to occupy channel 500 on Service Electric Cablevision with both original 3net premieres and feature films available throughout the holidays. 3net originals premiering include an all-new episode of From The Basement, featuring the Red Hot Chili Peppers, the wildlife special Savage Migration and I, Human, described as the world's first 3D look inside the human body.  3net will also offer the 3D network premiere of the Sony animated feature film Open Season.    

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