Bravo Now App Gets a Facelift

Adds companion content for every episode of every show and reports record mobile traffic

By George Winslow -- Broadcasting & Cable, 12/13/2012 7:00:01 PM

Bravo has launched a revamped version of its companion app, Bravo Now, for the Apple iOS platform and is reporting that record numbers at some of its digital platforms, with record video streams on BravoTV.com, and record page views, unique visitors, and video streams on Bravo Mobile and the Bravo Now app. 

As part of the significant update to the Bravo Now app for iOS, the new version of includes second-screen companion content for every episode of Bravo's shows. In the past, the app offer synchronized companion content for the series premiere and finale as well as live event coverage.

As part of the update the Bravo Now app will also offer include additional video, photo galleries, trivia, quizzes; new social media features; and a revamped home page design.

The new version of the app will also allow sponsors to offer second screen apps designed to complement the on-air campaign.

While full year stats aren't available, the company reports that Bravo Mobile has seen a 78% jump in video streams, a 53% increase in unique visitors and a 53% increase in page views.

So far in 2012, Bravo has also added gained over 1.7 million fans on Facebook across all pages (up 26% from last year) to a total of 8.5 million total fans.

Various Bravo twitter accounts also saw significant growth, with @Bravotv adding 167,000 followers (up 86%) and @bravotopchef adding 47,000 followers (up 104%).