Exclusive: MGM to Launch 'Paternity Court' This Fall
Show, starring Lauren Lake, is already sold to CBS, Weigel, Tribune, Sinclair and other station groups
By Paige Albiniak -- Broadcasting & Cable, 12/12/2012 5:52:29 PM
The show stars family lawyer Lauren Lake, who will talk to the show's guests about their situations, as well as reveal the results of their DNA tests. While the show's title is Paternity Court, it also will look into other situations that use DNA confirmation, such as disputes over wills. Lake has appeared on many TV shows, including Dr. Phil, The O'Reilly Factor, The Bill Cunningham Show, The Today Show, The View and on many cable news networks.
It's not too far of a stretch to assume that Maury, the father of televised paternity cases, was the inspiration of this show.
"Starting in its 2009-10 season, Maury started doing a lot of paternity cases. The show's numbers went up, and today, 90% of his shows involve this in some way. On many occasions, Maury leads all talk shows among women 25-54," says Bryan.
"We also looked at what the most popular genre is in daytime and that's court. This show hits a sweet spot in daytime. Court has obviously proved itself and shows about paternity have proved themselves."
The show already is sold in much of the country, including to stations in the CBS, Sinclair, Tribune, Weigel, Cox, Capitol, Meredith, Local, Journal and Fisher station groups. Stations are acquiring the show on an all-barter basis with 3 Â½ minutes of local and 3 Â½ minutes of national advertising time in every episode.
"It's a little bit Maury and a little bit court-y," says Neal Sabin, president of content and networks for Weigel Broadcasting, which owns WCIU Chicago and "It fits with our blocks and gives us a different on court within the traditional court setting."
Paternity Court will be executive produced by David Armour and 79th and York Entertainment and MGM Television. It's being distributed by MGM Domestic Television Distribution.
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