Balsam-Schwaber Upped to Senior VP of NBCU's Integrated Media Group
Will serve as the most senior exec under CMO and executive VP John Shea
By Tim Baysinger -- Broadcasting & Cable, 12/12/2012 12:06:34 PM
In her new role, she will lead IM's cross-property, multiplatform marketing campaigns. Balsam-Schwaber will serve as the most senior executive under John Shea, CMO and executive VP of the group. She will remain a leader on NBCU's Digital Marketing Council, which identifies company-wide digital priorities.
"Catherine's depth in both traditional marketing and the digital space is an incredibly important asset in a marketplace that values both equally," said Shea. "What's more, she is hands down one of the most creative, strategic, and highly regarded professionals I have ever encountered."
Balsam-Schwaber most recently served as senior VP of marketing for iVilliage and has been with NBCU since 2009.
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