Exclusive: WWJ Detroit Scrapping Morning News

Not enough viewers to support weather-centric newscast

By Michael Malone -- Broadcasting & Cable, 12/12/2012 11:26:55 AM

CBS-owned WWJ Detroit is scrapping its First Forecast Mornings newscast, a two-hour show that debuted in May 2009. The program, which initially featured headlines from the Detroit Free Press, billed itself as "an ongoing report of current and forecasted weather as well as the most current conditions on area roads."

The last day of the program is Dec. 28. A CBS spokesperson said a small number of layoffs would result.

WWJ, which dropped traditional newscasts at the end of 2002, will continue to feature weather updates at 5 and 11 p.m., and a public affairs show on weekends. Said CBS in a statement:
"WWJ remains committed to local programming where it makes sense."

WWJ will fill the slot with CBS network news 5-6 a.m. and Dr. Phil 6-7a.m.

CBS also owns CW-aligned WKBD in DMA No. 11. Tom Canedo came on board as GM in October. 

WWJ took over the CBS affiliation in 1994 after WJBK went with Fox.