Hasbro Combines TV, Film, Short-Form Content Under Stephen Davis

Hasbro Studios president Stephen Davis to lead combined TV, film, commercial and short-form productions

By Lindsay Rubino -- Broadcasting & Cable, 12/11/2012 2:18:02 PM

Hasbro Inc. has combined its content assets, including television, film, commercial productions and short-form content, under Hasbro Studios president Stephen Davis.

Davis has led Hasbro's global TV development, production and distribution since the studio's formation in 2009; he will now report to Hasbro CMO John Frascotti as the entertainment and global marketing teams integrate.

"We are bringing together several of our entertainment groups so that we can fully drive our content development capabilities across our global franchises," Frascotti said. "Stephen is the perfect choice to lead this important new initiative. In just three years, he has made significant contributions to strengthening the company's global brands by propelling Hasbro Studios into one of the world's most successful producers of animation and live-action programming."

In his expanded role, Davis will also lead Hasbro's Film Group in Los Angeles, where Hasbro Studios is based, as well as the company's Rhode Island-based studio that produces short-form and commercial productions. Both Bennett Schneir, senior VP of motion pictures and Terry Scott, senior VP of Cake Mix Studio in Rhode Island will report to Davis.

"We are in the early stages of unlocking the full power of Hasbro brands globally and this new group will capitalize on our talent and creativity on both coasts," Davis said. "We are now in a tremendous position to expand our content and storytelling more impactfully across all screens around the world."