Turner Hires Lopez as VP of Social Media

Will oversee all social media operations for TBS, TNT and TCM

By Tim Baysinger -- Broadcasting & Cable, 12/10/2012 12:36:45 PM

Turner has hired Lincoln Lopez to serve as VP of social media for TBS, TNT and TCM.

In this newly-created role, Lopez will oversee all social media operations, initiatives and campaigns that support those networks' programming.

"Social media has played a key role in the success of our networks, especially this summer, with highly successful 'social-by-design' campaigns for shows like TNT's Dallas and Falling Skies," said Tricia Melton, senior VP of brand and entertainment marketing for TBS, TNT and TCM. "Lincoln Lopez has a truly remarkable track record in digital marketing and has proven himself to be an industry leader when it comes to exploiting the power of social media. We're thrilled to have Lincoln on board as TNT and TBS expand to a year-round model of original programming and TCM continues to build on its reputation as a beloved and widely respected lifestyle brand."

Lopez had most recently been with VH1, where he served as VP of digital marketing and social media for VH1, VH1 Classic and Palladia.