UBS Global Media Conference: Belo Sees Growth on Digital Side

Shive and Diaz talk up interactive ventures in New York

By Michael Malone -- Broadcasting & Cable, 12/4/2012 12:48:12 PM

Interactive media dominated Belo's presentation at the 40th annual UBS Global Media and Communications Conference in New York. The broadcaster reported $37.3 million in 2012 online revenue, and forecasts that growing to $55.3 million in 2016.

Peter Diaz, president of media operations, and Dunia Shive, president and CEO, talked up digital marketing outfit ScreenShot Digital, which Belo launched Nov. 29, and said the initiative is designed to create online revenue in markets where Belo does not have a TV station.

"We're excited about the potential of ScreenShot Digital and what it provides our top line growth," said Shive.

Belo will continue to eye digital asset acquisitions, saying it is "targeting digital ventures that complement our media-related businesses."

While Belo has not been active in the recent flurry of station acquisitions, Shive said the company continues to scope them out -- provided the deal is accretive to Belo, and does not significantly alter its leverage profile.

Hardly overlooking the traditional business, Diaz said 40% of Belo spot revenue comes from its local newscasts. The company is looking at $61 million in political this year -- a record for Belo.

Belo brass is guardedly bullish on 2013, with automotive advertising strong and the Super Bowl on the group's CBS affiliates. "We're expected core spot to grow," said Shive. "How much it will grow largely depends on economic conditions."