Hit Record: 52% of U.S. Pay TV Subs Now Have a DVR
Just 2% of TV households have a TiVo: Leichtman Research
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 11/30/2012 11:48:28 AM49% a year ago and roughly double over the last five years -- with higher DVR penetration among telco and satellite subscribers than cable, according to Leichtman Research Group.
The LRG survey found that 42% of cable subscribers have a DVR, compared with 63% of satellite subscribers and 71% of telco TV subscribers. Meanwhile, 4% of TV households that do not subscribe to a multichannel video service said they have a DVR.
In addition, 43% of all DVR households now have DVR on more than one TV set. Overall, about 20% of all TV households now have DVR on more than one TV set, an increase from 6% five years ago.
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