Bing Bashes Google Over Search

Launches campaign taking issue with Google policy

By John Eggerton -- Broadcasting & Cable, 11/28/2012 4:01:04 PM

Microsoft has coined the term, "scroogled," for what it says Google is doing with pay-for-play search.

Microsoft's competing search engine, Bing, launched scroogled.com Wednesday and plans a TV and newspaper ad campaign to make its point.

According to a spokesperson, that point is that "the search results consumers are getting via Google Shopping are really nothing more than paid ads, although people are led to think this is a form of unpaid search and Google has not been upfront with its users about this new policy."

Google is currently under investigation by the Federal Trade Commission for its combination of search and advertising businesses, with a decision about how to proceed expected soon.

Google's press office had not returned a request for comment at presstime.