Report: Zucker to Take Top Post at CNN
Former NBC exec picked to revive slumping network
By Jon Lafayette -- Broadcasting & Cable, 11/27/2012 7:53:51 PM
CNN's current president, Jim Walton, announced plans to leave the company over the summer and Zucker could be appointed to fill the post in the next few days, according to a story in the New York Times.
Spokesmen for both Time Warner and Turner Broadcasting had no comment on the report.
A former wunderkind executive producer of the Today show who became a senior network executive at NBC, Zucker lost his job as CEO of NBCUniversal when Comcast acquired control of the media company in 2011. With his news background, Zucker's name surfaced when the search for a new CNN leader began. Most recently, Zucker has been executive producer of former Today show colleague Katie Couric's syndicated daytime talk show.
CNN, the first cable news network, has lost its dominant position in the ratings, falling to third place in primetime behind Fox News Channel and MSNBC. While Fox and MSNBC have grown by appealing to the left and right of the political spectrum, CNN has lost traction trying to stay in the middle of the road.
As a business, CNN has grown by being a leader with online and mobile users, but with its ratings sinking to 20-year lows, revenue has declined, intensifying concern at Time Warner.
A viewer - 11/28/2012 10:33:19 PM EST
The ratings are at 30 year lows, but are in the same range as the ratings reported in The Atlantic Constitution in June of 2000.
Reese Schonfeld - 11/28/2012 12:00:34 PM EST
WOW- isn't Zucker the guy who ran NBC into the rocks, setting up a 9-year glut in TV ratings? Some may argue the best thing to happen to NBCU was losing Zucker in the Comcast buy-in, which may have been possible because of Zucker's tremendous los of value! This feels like the Colorado Rockies trading for pitchers with losing records- only to let them go a year or two later becasue they didn't deliver results!
Media Mark - 11/28/2012 10:14:43 AM EST
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