NBC Owned Stations, NBCUniversal Foundation Name Winners of Community Grants

$1.2 million philanthropic effort designed to stoke innovative local programs in O&O markets

By Michael Malone -- Broadcasting & Cable, 11/27/2012 9:45:00 AM

The NBCUniversal Foundation and NBC Owned Television Stations are awarding $1.2 million in grants to 30 local nonprofit organizations nationwide as part of an initiative called 21st Century Solutions. Three winners in each of NBC's 10 owned station markets got grants; in New York, the Boys' Club of New York got $100,000, while runners-up Computers for Youth Foundation and Job Path each were awarded $50,000.

In Los Angeles, 826LA won the $100,000, while CASA of Los Angeles and the local I Have a Dream Foundation got $50,000 apiece.

"There are so many nonprofit organizations moving our communities forward through innovative thinking and progressive approaches," said Beth Colleton, senior VP for corporate social responsibility at NBCUniversal. "That's why we focused our philanthropic efforts on social innovation. I am so pleased with the results of our investments, which will impact so many across the country."

Launched in June, the program accepted applications throughout the summer.

"Television stations have a unique opportunity to connect with the communities they serve to identify some of the most pressing social challenges that local residents face," said Valari Staab, president of NBC Owned Television Stations. "Our local stations are thrilled to support innovative programs that are generating positive change and making a difference."