Disney's 'Sofia' Movie Draws 5.2 Million Viewers
Animated fairytale will launch as series in January
By Andrea Morabito -- Broadcasting & Cable, 11/19/2012 4:48:17 PM
Sofia, about a little girl who becomes a princess, drew 1.5 million kids 2-5 to become the No. 1 cable TV telecast in the demo in five years and in 10 years with girls 2-5, attracting 954,000 in that demo. For Disney Channel, it was the network's No. 1 telecast ever among girls 2-5 and No. 2 among kids 2-5, behind High School Musical 2.
The movie will repeat on Disney Channel all week and air on Disney Junior on Nov. 22. The series' January premiere date on both networks is to be announced.
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