Top Ad Sales Execs Get New Posts at NBCU

Yaccarino adds former Turner exec Frohman

By Jon Lafayette -- Broadcasting & Cable, 11/15/2012 2:03:56 PM

Linda Yaccarino, named president of ad sales for all of NBCUniversal in September, promoted two executives as she restructured her cable and news sales teams.

Yaccarino also hired Trish Frohman, who worked with her for many years at Turner Broadcasting. Frohman will lead a newly created ad sales strategy group. Before running her own business for a couple of year, she'd been executive VP, sales and marketing for the sports, event marketing, local and trade groups at Turner.

Dan Lovinger, who had been executive VP of advertising sales and integrated marketing for NBCU"s Telemundo Media unit, was promoted to executive VP, cable ad sales. Yaccarino had been in charge of cable sales from the time she joined NBCU in November 2011 till her promotion in September.  Lovinger will continue to oversee ad sales for Telemundo Media. He will report to both Yaccarino and to Jackie Hernandez, COO of Telemundo.

Mark Miller was promoted to executive VP, ad sales for the NBCUniversal News Group. Miller had been senior VP, ad sales, for USA and Syfy. John Kelly, who had been head of NBC News and information media sales, is expected to leave the company.

Peter Naylor was named executive VP, ad sales, NBC News Digital. Naylor had been executive VP, digital media sales.

Alison Tarrant joins NBCU as executive VP, client solutions, for the company's cable entertainment network, a new position. She'd previously been executive VP for integrated sales and marketing at the CW Network.

Miller, Naylor, Frohman and Tarrant all report directly to Yaccarino.

"Each of these executives brings a tremendous range of sales and marketing experience that is both strategic and forward thinking," Yaccarino said in a statement. "As we continue to embrace the challenges and opportunities in a world where none of the old rules apply, it is essential that we structure our group to respond to the changing needs of our clients and position ourselves for continued success.   I have known each of these leaders for years, some who I have worked with closely and others by their reputation, and have been continually impressed by their creativity, strategic thinking and ability to partner with clients to deliver innovative solutions for their brands.  I am delighted to have them as part of my senior team."