Nielsen Snaps Up SocialGuide
Startup's 12 employees to become part of NM Incite, Nielsen's JV with McKinsey
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 11/12/2012 4:25:15 PM
Terms of the deal were not disclosed. SocialGuide's employees, including founder and CEO Sean Casey, will become part of NM Incite.
New York-based SocialGuide, founded in 2010, has analyzed more than 927.8 million social TV comments made on Twitter. Those span more than 30,000 shows in English and Spanish on 234 U.S. broadcast and cable channels. The startup's system, built for linear TV, is designed to provide insight on how social interactions affect TV viewing and let networks engage with social fans in real time.
Click here to read the full story at Multichannel News.
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