Disney/ABC Day of Giving Raises $16.8 Million
Donations to aid Red Cross' Hurricane Sandy relief efforts
By Andrea Morabito -- Broadcasting & Cable, 11/6/2012 11:21:16 AM
DATG's outreach spanned its news, daytime, primetime, late night, owned stations, local affiliates, syndication, cable online and stores.
Last week, The Walt Disney Co. chairman and CEO Robert Iger also announced a $2 million cash donation plus a matching commitment for employee donations.
Last Friday, NBCUniversal's one-hour benefit telethon raised nearly $23 million in donations for the Red Cross.
No related content found.
Most Popular Pages
No Top Articles