Ad Council Launches Sandy PSA Campaign
Emphasizes that every little bit helps
By John Eggerton -- Broadcasting & Cable, 11/5/2012 5:46:44 PMpublic service announcements encouraging viewers to donate to Superstorm Sandy relief.
The Council, which puts donated creative together with donated ad time and space, worked with disaster relief agencies to put together an online toolkit to customize their outreach.
The thrust of the campaign is that even a small donation can make a big difference. It was developed by Free Range Studios, and includes TV, radio, print and Web advertising.
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