CTAM to Lay Off One-Fourth of Staff
CEO Beales: Industry has fewer marketers now
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 11/5/2012 3:30:27 PM
CTAM will eliminate eight position at year end, out of 33 total employees currently, president and CEO Char Beales said. Most of those are staffers who have worked on the conferences and individual memberships. Beales confirmed she will remain with CTAM.
Beales called the demise of CTAM Summit and the Insights research conference an "evolutionary change." The events became unsustainable after several MSOs dramatically consolidated their marketing organizations and programmers followed suit by closing affiliate sales offices in the field, according to Beales.
"There are just fewer people," she said. "To do a Summit at the level the members expect takes a disproportionate amount of resources of the member companies."
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