CTAM Is Ending Summit, Insights Conferences

Cable marketing association will shift from individual memberships toward corporate

By Todd Spangler, Multichannel News -- Broadcasting & Cable, 11/5/2012 11:46:05 AM

The Cable & Telecommunications Association for Marketing is pulling the plug on the annual CTAM Summit -- which will end its run after 37 years -- and Insights conference, citing "structural changes" in the marketing organizations of its 90 corporate members.

The CTAM Summit debuted in 1976, while the Insights conference started as a research workshop in 1982. The 2013 CTAM Summit and Insights conferences had been scheduled for the end of cable's Diversity Week in New York City.

In addition, the group said in an announcement Monday it will shift from its current mix of individual and corporate memberships to a corporate-centric business model. Corporate member MSOs, content providers and suppliers will designate employees to participate in corporate programs and have access to all CTAM benefits, without paying incremental individual dues, the association said. Individuals who are not employed by corporate members may continue to join CTAM at 2012 rates.

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