Weather Company to Donate Up to $1 Million for Sandy Relief
Ownership group to match donations from viewers
By Andrea Morabito -- Broadcasting & Cable, 11/2/2012 10:43:14 AM
The company will make donation options available through its mobile and tablet apps, online at weather.com and throughout its cable network programming. The Weather Company's ownership group of Bain Capital, The Blackstone Group and NBCUniversal will match donations.
Other large media companies have pledged monetary support to storm relief including $2 million from The Walt Disney Co. and $1 million from Viacom.
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