Weather Company to Donate Up to $1 Million for Sandy Relief

Ownership group to match donations from viewers

By Andrea Morabito -- Broadcasting & Cable, 11/2/2012 10:43:14 AM

The Weather Company, which includes The Weather Channel TV network, is launching a partnership with the American Red Cross to match donations up to $1 million for Hurricane Sandy relief.

The company will make donation options available through its mobile and tablet apps, online at weather.com and throughout its cable network programming. The Weather Company's ownership group of Bain Capital, The Blackstone Group and NBCUniversal will match donations.

Other large media companies have pledged monetary support to storm relief including $2 million from The Walt Disney Co. and $1 million from Viacom.