Hurricane Sandy Drives Weather Channel Ratings
Network sees best demo delivery so far this year
By Andrea Morabito -- Broadcasting & Cable, 10/31/2012 1:07:11 PM
That audience was greater than the 464,000 demo viewers who watched on Hurricane Isaac's landfall day in August 2012 and the day-before-landfall average (572,000 viewers) for Hurricane Irene in August 2011.
On Sunday, Weather Channel drew 590,000 demo viewers in total day (3 a.m.-3 a.m.). Overall, the network averaged 1.4 million total viewers on Sunday, which ranked it fourth among all cable networks, and 2 million viewers on Monday.
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