Hurricane Sandy Drives Weather Channel Ratings

Network sees best demo delivery so far this year

By Andrea Morabito -- Broadcasting & Cable, 10/31/2012 1:07:11 PM

The impending landfall of Hurricane Sandy on Monday gave The Weather Channel its highest total day target demo delivery average to date in 2012 with 800,000 viewers 25-54 tuning in to the network's coverage, according to Nielsen.

That audience was greater than the 464,000 demo viewers who watched on Hurricane Isaac's landfall day in August 2012 and the day-before-landfall average (572,000 viewers) for Hurricane Irene in August 2011.

On Sunday, Weather Channel drew 590,000 demo viewers in total day (3 a.m.-3 a.m.). Overall, the network averaged 1.4 million total viewers on Sunday, which ranked it fourth among all cable networks, and 2 million viewers on Monday.