Universal TV Signs Eva Longoria to First-Look Deal
Actress' UnbeliEVAble Entertainment producing NBC's upcoming ‘Ready for Love'
By Andrea Morabito -- Broadcasting & Cable, 10/25/2012 2:31:51 PM
Terms have the former Desperate Housewives star in a non-writing, executive producer agreement with her production company, UnbeliEVAble Entertainment. Longoria is currently executive producer on NBC's upcoming dating show Ready for Love.
"Having Eva Longoria on our team is a huge advantage for our Alternative program development as we have pleasantly discovered in implementing her ideas for Ready for Love, which is shaping up as a terrific and upbeat series," said Paul Telegdy, president of alternative and late night programming, NBC Entertainment.
Added NBC Entertainment president Jennifer Salke: "She has exceptional energy, vision, a prestigious name and the creative knack for finding compelling new concepts for our growing studio."
Question: How does Paul Telegdy still keep a job at NBC? This guy is such a spin monger it's not even funny. How he praises this "actress" as a great find for the network is beyond laughable.Then NBC wonders why they're in the sad shape they're in...by boneheaded moves like this.
Zeke - 10/25/2012 10:57:22 PM EDT
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