Fremantle Inks Development Deal With MSLO

Companies will partner on newTV, digital lifestyle programming

By Andrea Morabito -- Broadcasting & Cable, 10/25/2012 10:04:44 AM

FremantleMedia Enterprises and Martha Stewart Living Omnimedia have entered into a first-look deal to co-develop television and digital video programming with lifestyle personalities.

The companies are looking to develop a pipeline of talent across food, fashion, home, gardening and other lifestyle categories to be produced under the Martha Stewart banner. FME and MSLO plan to name a development executive to head the partnership.

"FME is a key player in the global content and brand space and we're delighted to be working with them to find the next big lifestyle superstars," said Lisa Gersh, president and CEO of MSLO.

Under the new agreement, FME will continue as MSLO's exclusive international TV distributor for series like The Martha Stewart Show and Martha Stewart's Cooking School.