TBN Acquires WRBJ Jackson for $1.5 Million

Trinity Broadcasting Network grabs Mississippi CW from bankrupt Roberts

By Michael Malone -- Broadcasting & Cable, 10/24/2012 9:38:59 AM

Roberts Broadcasting has sold WRBJ Jackson to Trinity Broadcasting Network (TBN) for $1.5 million.

WRBJ has been the CW affiliate in DMA No. 90. Roberts, mired in bankruptcy, hired Media Venture Partners to sell its stations in Jackson; Columbia, S.C.; and Evansville.

WRBJ will air TBN's religious programming.

"We are pleased to again work with Trinity Broadcasting Network. We have known the outstanding leadership of Trinity President Paul Crouch, for over two decades," Roberts Broadcasting president Steve Roberts said in the statement. "We know that the greater Jackson, Miss., region will welcome the Trinity programming."

Roberts Broadcasting filed for Chapter 11 in October 2011.