59.2 Million Viewers Watch Final Presidential Debate
Monday's showdown lowest-rated of three, but faced competition from football, baseball
By Tim Baysinger -- Broadcasting & Cable, 10/23/2012 5:32:57 PM
The foreign-policy debate, which aired live on 10 networks from approximately 9-10:30 p.m., was down 10% from the second debate this cycle. However, it was up 5% from 2008's third presidential debate between Obama and Sen. John McCain.
It should be noted that Monday's debate faced stiff competition from both ESPN's Monday Night Football (10.7 million viewers) and Fox's coverage of Game 7 of the National League Championship Series, which drew 8.1 million viewers.
NBC led the broadcast networks with 12.4 million total viewers, followed by ABC (11.7 million) and CBS (8.4 million). Over on the cable networks, Fox News set a network record with 11.5 million, followed by CNN (5.81 million) and MSNBC (3.3 million).
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